If you’ve never heard of green hosting before then you’re certainly not alone. Green hosting is a concept that a lot of companies aren’t yet familiar with. However, considering the benefits it can have on business, we’re sure that’s likely to start changing very soon. 

Before we take a look at why green hosting is important for businesses, let’s take a moment to look at what green hosting actually is and how it works. 

What is green web hosting?

‘Green hosting’ or ‘green web hosting’ as you’ll often hear it referred to, is a greener and more environmentally friendly way of hosting websites. It aims to make web hosting more energy efficient and less harmful to the planet by using renewable energy and green technologies. 

As the internet is ultimately a virtual phenomenon, you might be wondering why there is a need for green hosting. 

Although web servers are virtual they rely upon a vast network of physical infrastructure to support them. From data centres to transmission networks, hosting a web server requires a huge amount of electrical energy. A web server runs 24/7, creating tonnes of CO2, year on year. 

This means that contrary to popular opinion, web servers are actually one of the world’s big contributors to climate change. As we discussed in our previous blog, the cryptocurrency giant Bitcoin has recently come under fire after it was revealed that their electrical energy consumption is equal to that of Argentina. This revelation has brought to light the damaging impact that online businesses, big and small, can have on the environment. 

Why is green hosting important for businesses?

Looking at the harmful impact that web hosting can have on the environment, green hosting is a practical way for businesses to lower their carbon footprint and make their processes more sustainable. For businesses who are looking to act more sustainably, green hosting can play a big role in this. With so many aspects of business relying on digital methods, it’s important that we look at ways we can make our processes greener. 

Demonstrating the use of green web hosting is an excellent way for businesses to show customers the practical steps they are taking to make their company greener. 

Here at Fuel, we’re currently looking into providing more green web hosting options for our clients. If you’re interested in looking at green hosting as a potential option for your business, we’re always happy to discuss how we can work with you to make your online processes more sustainable. Please don’t hesitate to get in touch with us today.