UK brand agency Fuel today announces that it has officially launched a new sports representation division – TSIK.
The new venture follows demand from a number of sporting contacts seeking a new style of representation which is consistent with Fuel’s approach to maximising client revenue.

TSIK will be led by Seve Catindig-Stagg who has numerous contacts in professional sports and is an FA registered football coach with experience in both the UK and USA.  

Commenting on establishing a dedicated sports representation offer, Seve said: “Our ethos has always been to represent commercial clients to maximise their income.  This approach has attracted the attention of professional footballers in the Premier League and beyond which shows we have the right approach to putting clients first.  I’m delighted we are launching TSIK.”

TSIK will team up with experienced sports lawyers Burchill GC. John Burchill, CEO at the London-based firm commented: “We’re excited to be working with TSIK on establishing the new company and representing their clients in professional contract negotiations.  This is an arena we have significant experience in having worked with Premier League players and in other professional sports such as rugby and snooker.”

Martyn King, managing director at Fuel said: “Seve, our fellow director Steve Gyseman and I have been discussing plans for quite a while so I am pleased that we have put a structure in place in partnership with Burchill GC.  We are looking forward to offering our clients an exceptional level of representation.”