It costs the NHS a staggering £130m to cover the costs of avoidable tooth extractions from children, a subject that is becoming a serious public health issue. To reverse this trend and to bring local schools and dentists together the Cornwall-based dental experts Smile Together launched the Brighter Smiles campaign on World Oral Health Day, 20th March.

The programme provides oral health education, tooth brushing demonstrations and healthy diet advice to children and their families in some of the most deprived areas of Cornwall. Furthermore, the Brighter Smiles campaign will demonstrate that for as little as £1500 per school, health outcomes can be greatly improved for young children and significantly reduce pressure on the NHS. (See more http://smiletogether.co.uk/services/brighter-smiles/ )

We at Fuel Communications believe that the Brighter Smiles campaign is a great initiative to get behind and that it can change the lives of many children. By helping to keep their smiles bright will not only improve their oral health but it’s hugely important for their personalities, self-confidence, relationships and success. Therefore, we are pleased to back this campaign with a £20,000 commitment, also with a view to reach out to other commercial sponsors to put in place the foundations of a national fund. http://www.nationalsmilemonth.org/facts-figures/

In particular we are looking forward to the National Smile Month which will take place from 15th May-15th June and is the UK’s largest and longest-running campaign to promote good oral health. During April the first village school to be treated under the campaign will be Indian Queens Primary School.  http://www.nationalsmilemonth.org/about-smile-month/

We are also very happy to announce that Heidi Wyatt a dental nurse from Truro working for Smile Together is in the running to be named ‘Dental Nurse of the Year’ at the Dental Awards ceremony in Birmingham next month. The committed nurse who cared for an estimated 89,000 patients in Cornwall also fed into the ‘Brighter Smiles’ campaign by supporting over 900 children across the country at tooth brushing clubs last year.

Business Development Director at Fuel, Steve Gyseman said: “We are very proud to be supporting Brighter Smiles, it is a very important campaign. Children should not be having to endure avoidable tooth extractions under a general anesthetic. This campaign will help children to improve their oral health and provide the necessary education to ensure that they look after their teeth and gums for many years to come. We applaud Smile Together for having the foresight to launch this campaign and the team at Fuel look forward to supporting it in any way we can”