Video marketing is now in huge demand by consumers with studies showing that 54% of consumers would like to see more video content from a brand or business they support, as well and 80% of video marketers claim that they have directly increased their sales. With the increase in demand only getting bigger, can your brand afford not to reap the many benefits of video marketing?
If you’re not sure what these benefits are exactly, don’t worry. We’re going to cover the main ones below and if you’re serious about social media marketing in particular, you’ll want to pay attention…
1 – Easily Found By Google
Video marketing is a great way to optimise your site on google and increase the rankings, this is only relevant though if your video is well optimised by using relevant thumbnails, writing engaging titles and carrying out the relevant Search Engine Optimisations.
If you are uploading a video to YouTube so that you can then embed it on your site, you also have the opportunity to add a description and can include a link to your website, which may help to increase visitors.
2 – Makes Consumers More Likely To Buy
The use of videos within your marketing strategy is a great way of providing customers with more information about what you are selling. As well as this, people often go to youtube for reviews on products before purchasing which is a great way for them to get honest reviews of a product which is more likely to result in a purchase than of an advertisement.
A great way to benefit from video marketing is that as a brand you don’t necessarily have to have created the content. This is thanks to the increasing popularity of influencers which may review your product or service and review this on a YouTube channel or on a video on social media. This provides you with the opportunity to repost these videos onto your social media platforms to promote your product or service via a review from a genuine customer with a trusted following.
Influencer marketing is one of the fastest-growing online customer-acquisition platforms, so by using videos of these people reviewing your product or service this can be a great way to increase your audience and have a great return on investment.
3 – Live Video Is Increasingly Popular
With the use of live streaming available on most social media platforms now, and is the 3rd most used social media marketing tactic used by companies and is becoming an increasingly popular tool to use in video marketing and is a great way to engage with your customers.
4 – Boosts Conversions & Sales
With 93% of brands getting new customers through the use of videos on social media, it comes as no surprise that 80% of video has directly increased sales through digital marketing.
These statistics truly speak for themselves in proving that as a business you can significantly benefit from using video marketing within your marketing strategy to help boost conversions and sales of your product/service.
5 – Appealing to mobile users
90% of consumers watch videos on their mobile devices, with views on mobiles increasing more than 233%, this is likely due to the convenience of being able to watch these on the go, and through uploading to social media sites or Youtube mean that there is no need to optimize these to be able to watch on a mobile device.
With youtube being the home of videos, this is a platform to strongly consider uploading to when using video within your marketing strategy, thanks to its ability to add links to your video in the description box as mentioned above and the ability to watch these videos on the mobile app.
Another newer platform that is solely video focussed is Tik Tok, an app which claims to be the leading destination for short-form mobile video. This is a great app for businesses looking to use video to engage with the younger generation, with over 40% of the users being between the ages of 10-19. It also provides a great opportunity for creativity within its videos and tends to reject well-polished videos meaning that you are more likely to be able to create a video that will build trust and credibility with your consumers.
6 – Encourages social shares
It’s no surprise that 92% of mobile video consumers share videos with others as we are currently in the age of viral videos. Have you ever seen a funny sketch on Facebook and then spoke about it with friends that have also seen it? If the answer is yes, then doesn’t that prove to you how effective the use of video can be.
Personally, I would so much rather watch an engaging video from a brand on social media than read what they are trying to say, this is mostly because they tend to be more creative and visual to keep me engaged in the story that they are telling.
As opposed to podcasts and written content, videos require full attention to keep people engaged, whilst people often skim past written content and podcasts, so it’s no wonder that video is the second most used content on social media when looking to increase audience engagement.
Overall, the use of video is a significant option that should be considered in your marketing strategy, however, this doesn’t mean that this should be your sole use of content. You may have parts of your target audience who enjoy watching videos and other parts who don’t, so to ensure that you are relaying the message of your business/ campaign to all of your customers it is important to use other methods of content marketing whilst creating an integrated marketing campaign.