Fuelling demand
for your business
To succeed today, it’s all about fuelling demand. After all, brands in demand
are a company’s greatest asset - fuelling growth, profit, loyalty and passion.
In a cluttered new world where its a battle for engagement, we fuel demand by
connecting consumers to our clients’ brands through clever market insights
and cross channel creative ideas.
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Our approach
As a full service strategic agency with offices in Plymouth, Bristol and London, we bring the kind of insight and creativity that very few agencies can match.
Our clients range from multi-nationals through dynamic start ups - particularly in the legal and recruitment sectors. They all get access to highly qualified talent with award-winning campaign experience in:
- Affiliate marketing
- Brand strategy
- Digital content, social media and video animation
- Employer brand and recruitment advertising
Simply put, we are here to fuel demand for our clients. It is the only way we measure success.
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As a community interest company Smile Together needed our help to change their old PCH Dental brand perception to something that reflects their values.
The highest reason for children aged 5 to 9 years in Cornwall needing hospitalisation is tooth extraction, which costs the NHS a staggering £130m.
We were commissioned to give a new lease of life to the Plymouth Chiropractic website, to reflect the professional services they offer as an award-winning clinic.
The Challenge was to get a clear understanding of perception amongst key stakeholders such as students, parents and employers.
Foot Anstey - one of the largest law firms outside of London needed to boost awareness of its national capability.
With year on year sales steadily declining, our key challenge was to bring food delivery specialist Food4myHoliday back to its former level of success.
As a community interest company Smile Together needed our help to change their old PCH Dental brand perception to something that reflects their values.
The highest reason for children aged 5 to 9 years in the UK needing hospitalisation is tooth extraction. It costs the NHS a staggering £130m but is 100% preventable !
We were commissioned to give a new lease of life to the Plymouth Chiropractic website, to reflect the professional services they offer as an award-winning clinic.
To get a clear understanding of perception amongst key stakeholders such as students, parents and employers.
Maximise ROI on PR activity for ambitious UK regional law firm and boost awareness of its national capability.
OUR KEY CHALLENGE WAS TO BRING FOOD DELIVERY SPECIALIST FOOD4MYHOLIDAY BACK TO ITS FORMER LEVEL OF SUCCESS. WITH RAPID INCREASE IN ONLINE DELIVERY FROM MANY SUPERMARKETS IN RECENT YEARS, FOOD4MYHOLIDAY STRUGGLED TO COMPETE WITH IT’S OUTDATED ONLINE STORE.
A NEW POSITIONING, SOMETHING EVERYONE BELIEVES IN - HAPPIER, HEALTHIER COMMUNITIES :) We’ve covered plenty of ground – the introduction of an umbrella brand structure; the design and development of new web platforms; publishing their first social impact report; a recruitment marketing strategy and much more.
We at Fuel believe that this campaign is a great initiative to get behind and that it can change the lives of many children. Therefore we are backing it with a £20,000 commitment.
We decided on a very clean and uncluttered design that is easy to navigate and enables users to find information quickly and digest it easily.
Understanding perception across a range of stakeholders can be tough but it helps when you know where you are starting from. Over the past two years we've engaged with stakeholders to understand what they think.
Less is more. Only communicate to demonstrate high value specialist expertise or corporate growth.
After detailed conversations with the business owners, We performed a comprehensive analysis of the site and found many areas requiring urgent improvement.
"THEIR ADVICE DURING A PERIOD OF SIGNIFICANT CHANGE WAS INVALUABLE AND WE LOOK FORWARD TO WORKING WITH THEM IN PARTNERSHIP ON A NUMBER OF STRATEGIC INITIATIVES.” (PAUL CRITCHLEY MANAGING DIRECTOR AT SMILE TOGETHER)
OUR TEAM OF VOLUNTEERS HIRED A MOBILE DENTAL UNIT RECENTLY, HERE'S THE IMPACT WE MADE:
Find out more about the Smile Together Mobile Dental Unit Tour in the Impact Magazine Special Edition
Since going live with the new site, Plymouth Chiropractic Clinic has enjoyed the following successes on their website:
"FUEL’S WORK WENT BEYOND WORDS AND STATS TO OFFER ACTIONABLE INSIGHTS. THEY'VE MADE A REALLY MEANINGFUL CONTRIBUTION TO THE DEVELOPMENT OF OUR ONGOING STRATEGY.” (PAULINE HANDS, DIRECTOR OF MARKETING, CORPORATE RELATIONS & ENTERPRISE AT CITY COLLEGE PLYMOUTH)
Headlines for specialist expertise and growth up 63%; media coverage value up 48%; audience reached up by over 70%.
AN UNPRECEDENTED 50% INCREASE IN YEAR ON YEAR SALES. A NEW INVOICING STRUCTURE MEANT THAT STAFF COULD ASSEMBLE ORDERS MUCH FASTER AND WITH A GREATER LEVEL OF ACCURACY.
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- Key Contacts
- Our community
- Our Location
Tabea Brassel
ACCOUNT ASSISTANT
Ross Collins
ACCOUNT MANAGER
Ella Guildford
ACCOUNT ASSISTANT
Our Location
Taylor Kitto
GRAPHIC DESIGNER
Seve
Head of Affiliate Marketing
Mark Ingrouille
CHAIRMAN
Steve Gyseman
BUSINESS DEVELOPMENT DIRECTOR
Martyn King
MANAGING DIRECTOR
+44(0)1752 426333
info@fuelcommunications.com
Fuel Communications Ltd, Officers Quarters,
Crownhill Fort, Plymouth, PL6 5BX
