Fuelling demand
for your business


To succeed today, it’s all about fuelling demand. After all, brands in demand
are a company’s greatest asset - fuelling growth, profit, loyalty and passion.

In a cluttered new world where its a battle for engagement, we fuel demand by
connecting consumers to our clients’ brands through clever market insights
and cross channel creative ideas.

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Our approach

The old school is dead. The fundamental relationship between consumers and brands has changed. Our focus is on Demand Creation. It’s what clients want and need to grow top line revenue.

Today's reality is that consumers and brands need to talk to one another. And for brands to succeed, they need to embrace, influence and direct the larger consumer conversation.

At Fuel we start with the consumer. Then connect them to brands.

Today, a key success factor is engaging customers in a challenging marketing environment. We are in a multi-channel world where consumers are in control and easily distracted.

To create Demand for our client's businesses we need to develop powerful and effective Demand Ideas. Our unique planning approach includes the Fuel Demand Links© and Fuel Interrogator© tools.

At Fuel we believe that marketing communication is not an artform. It is an investment. As an investment, it must deliver on meeting or exceeding our client's business goals.

The only criteria we use to measure our success is on delivering demand for our client's products and services.

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Increase your email open rates by over 120%

19.07.17

We're hiring! So what!!

17.07.17

 

Article of

 
 
 
 
 
 
 
 
 

As a community interest company Smile Together needed our help to change their old PCH Dental brand perception to the Dental brand that reflects their values.

 
 
 

The highest reason for children aged 5 to 9 years in Cornwall needing hospitalisation is tooth extraction, which costs the NHS a staggering £130m.

 
 
 

We were commissioned to give a new lease of life to the Plymouth Chiropractic website, to reflect the professional services they offer as an award-winning clinic.

 
 
 

The Challenge was to get a clear understanding of perception amongst key stakeholders such as students, parents and employers.

 
 
 

Foot Anstey - one of the largest law firms outside of London needed to boost awareness of its national capability.

 
 
 

With year on year sales steadily declining, our key challenge was to bring food delivery specialist Food4myHoliday back to its former level of success.

 
 

As a community interest company Smile Together needed our help to change their old PCH Dental brand perception to the Dental brand that reflects their values.

The highest reason for children aged 5 to 9 years in Cornwall needing hospitalisation is tooth extraction, which costs the NHS a staggering £130m, a subject that is becoming a serious public health issue, but is 100% preventable !

We were commissioned to give a new lease of life to the Plymouth Chiropractic website, to reflect the professional services they offer as an award-winning clinic.

To get a clear understanding of perception amongst key stakeholders such as students, parents and employers.

Maximise ROI on PR activity for ambitious UK regional law firm and boost awareness of its national capability.

With year on year sales steadily declining, our key challenge was to bring food delivery specialist Food4MyHoliday back to its former level of success. With the rapid increase in the availability of online delivery from many supermarkets in recent years, Food4MyHoliday struggled to compete with it’s outdated online store.

Their total commitment to happier, healthier communities. We’ve covered plenty of ground – the introduction of an umbrella brand structure; the design and development of new web platforms; publishing their first social impact report; a recruitment marketing strategy and much more.

To reverse this trend and to bring local schools and dentists together the Cornwall-based Smile Together launched the Brighter Smiles campaign on World Oral Health Day, 20th March. We at Fuel believe that this campaign is a great initiative to get behind and that it can change the lives of many children. Therefore we are backing it with a £20,000 commitment.

We decided on a very clean and uncluttered design that is easy to navigate and enables users to find information quickly and digest it easily.

Understanding perception across a range of stakeholders can be tough but it helps when you know where you are starting from. We’ve been working with City College Plymouth over the past couple of years by carefully engaging with stakeholders and understanding what they think

Less is more.  Only communicate to demonstrate high value specialist expertise or corporate growth.

After detailed conversations with the business owners, Fuel performed a comprehensive analysis of the site and found many areas requiring urgent improvement.

 

Fuel have developed a great understanding of our structure and values and have used that knowledge to create a brand and positioning that we are extremely proud of.  Their advice during a period of significant change was invaluable and we look forward to working with them in partnership on a number of strategic initiatives.” (Paul Critchley Managing Director at Smile Together)

The Smile Together Mobile Dental Unit Tour through Cornwall in numbers:

Find out more about the Smile Together Mobile Dental Unit Tour in the Impact Magazine Special Edition

Since going live with the new site, Plymouth Chiropractic Clinic have enjoyed the following successes on their website:

"Fuel’s work on our perception research project went beyond words and stats to offer actionable insights. They have taken the time to truly understand the challenges we face and have made a really meaningful contribution to the development of our ongoing strategy.” (Pauline Hands, Director of Marketing, Corporate Relations & Enterprise at City College Plymouth)

Headlines for specialist expertise and growth up 63%; media coverage value up 48%; audience reached up by over 70%.

foot-anstey

Food4myHoliday has been rewarded by an unprecedented increase in sales volumes by 50% (based the same period in the previous year). A new invoicing structure meant that staff could assemble orders much faster and with a greater level of accuracy. Improvements to the shops categories meant that products could be added to the store in a much more sophisticated manner.

 

 
 
 

FOOT ANSTEY

 
 
 
 

FLY PLYMOUTH

 
 
 
 

NASH AND CO SOLICITORS

 
 
 
 

PLYMOUTH UNIVERSITY

 
 
 
 

WALTER C PARSON

 
 
 
 

EPEUS CONSULTING

 
 
 
 

UNILEVER

 
 
 
 

CITY COLLEGE PLYMOUTH

 
 
 
 

SMILE TOGETHER

 
 
 
 

TQR

 
 
 
 

THOUGHTFUL MEDIA

 
 
 
 

LEXIS NEXIS

 
 
 
 

IU ENERGY

 
 
 
 

LITIGATION MANAGEMENT

 
 
 
 

BALANCE FOR BUSINESS

 
 
 
 
  • View all
  • Key Contacts
  • Our community
  • Our Location
 
 
 

Tabea Brassel

ACCOUNT ASSISTANT

Ross Collins
ACCOUNT EXECUTIVE

Ella Guildford

ACCOUNT ASSISTANT

Our Location

Taylor Kitto

GRAPHIC DESIGNER

Nikos Lemanis
NON-EXECUTIVE DIRECTOR

Mark Ingrouille
CHAIRMAN

Steve Gyseman
BUSINESS DEVELOPMENT DIRECTOR

Martyn King
MANAGING DIRECTOR

 
 

+44(0)1752 426333

info@fuelcommunications.com

Fuel Communications Ltd, Officers Quarters,
Crownhill Fort, Plymouth, PL6 5BX

 
 

SOUTH WEST OFFICE

+44 (0)1752 426333

Officers Quarters, Crownhill Fort, Plymouth, PL6 5BX

(From East) Take M5 onto A38. When you arrive in Plymouth please exit at Manadon Roundabout and take the exit marked Derriford Hospital. When you take that exit, you’ll see signs for Crownhill Fort.

(From West) Continue along the A38 off the Tamar Bridge towards Manadon Roundabout. Take the exit marked Derriford Hospital. When you take that exit, you’ll see signs for Crownhill Fort.

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LONDON OFFICE

+44 (0)7815 322304

14 Rosebery Avenue, London, EC1R 4TD

Close to the heart of the city's financial, business and creative hubs, our London office is also located near Farringdon station, serving fast links to major transport hubs such as Gatwick Airport and St. Pancras International.

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See yourself as part of our growing team? We'd like to hear from you.
+44 (0)1752 426333 or info@fuelcommunications.com>