Fuelling demand
for your business


To succeed today, it’s all about fuelling demand. After all, brands in demand
are a company’s greatest asset - fuelling growth, profit, loyalty and passion.

In a cluttered new world where its a battle for engagement, we fuel demand by
connecting consumers to our clients’ brands through clever market insights
and cross channel creative ideas.

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Our approach

In the last five years a two-hundred-year-old supply-based economy has transformed into a demand-based economy. The old school is dead. The fundamental relationship between consumers and brands has changed. Our focus is on Demand Creation. It’s what clients want and need to grow top line revenue.

Today's reality is that consumers and brands need to talk to one another. And for brands to succeed, they need to embrace, influence and direct the larger consumer conversation.

At Fuel we start with the consumer. Then connect them to brands.

Today, a key success factor is engaging customers in a challenging marketing environment. We are in a multi-channel world where consumers are in control and easily distracted.

To create Demand for our client's businesses we need to develop powerful and effective Demand Ideas. Our unique planning approach includes the Fuel Demand Links© and Fuel Interrogator© tools.

At Fuel we believe that marketing communication is not an artform. It is an investment. As an investment, it must deliver on meeting or exceeding our client's business goals.

The only criteria we use to measure our success is on delivering demand for our client's products and services.

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14.07.14

Data Value & Perception

02.07.14

 

Article of 47

 
 
 
 
 
 
 
 
 

Charities need to work hard to compete for donors attention. St Luke's came to us to help develop a campaign that put them front of mind and motivated the citys less active donors to support them.

 
 
 

After a turbulent period in the clubs recent history Plymouth Argyle were keen to re-connect with their local community. The question was how could this best be done?

 
 
 

GAIN is the first initiative of its kind in the UK and a model that is attracting national and international investment.

 
 
 

With the eyes of the world on Plymouth for the visit of Americas Cup World Series, the city needed to make the most of this golden opportunity - but how?

 
 
 

Foot Anstey - one of the largest law firms outside of London needed to boost awareness of its national capability.

 
 
 

Improve awareness of St Mellions entire offer and demonstrate tangible return on Investment following a £20m facilities investment by Crown Golf.

 
 

Charities need to compete hard for donors attention. St Luke's came to us to help develop an integrated campaign that put them front of mind and motivated the city's less active donors to gift time and money to St Luke’s rather than the ‘competition’.

After a testing time for the club, re-position Plymouth Argyle at the heart of the local community and re-launch their membership packages programme

To develop a brand and communications plan for GAIN  - an innovative partnership between Plymouth University, Plymouth City Council and Tamar Science Park to accelerate growth in the South West Peninsula economy.

Collaborate with multiple city and event stakeholders to communicate the arrival of the America’s Cup World Series event in Plymouth.

Maximise ROI on PR activity for ambitious UK regional law firm and boost awareness of its national capability.

Create demand for the Resort's entire offer, fuel online responses for its website, and generate direct bookings following a £20m facilities investment by Crown Golf.

To create meaningful engagement and motivate action, the 'Do Something' campaign employed radio, press, outdoor advertising, PR and social channels to drive the audience to Like their Facebook page, to use the Inspiration App and post content of them Doing  Something for St Luke's.

Development of a creative brand language and membership packages with the fans at it's heart. An integrated marketing campaign to launch the packages ranging from online marketing, press advertising and PR.

We introduced a brand strategy to leverage the power of partner brands and established high growth businesses in the region. The objective was to make GAIN the ‘mark of quality’ to look for in the Peninsula and fuel demand as quickly as possible.

Create a unique creative personality for Plymouth's America Cup event. Develop in conjunction with Destination Plymouth an integrated creative campaign to boost visitors locally, nationally and overseas, whilst making sure the event  grows the city's profile.

Less is more.  Only communicate to demonstrate high value specialist expertise or corporate growth.

Development of a creative brand language and an integrated digital strategy, boosting search and social to gain data capture, direct bookings and engagement with the St Mellion brand.

 

Engagement with the St Luke's Facebook page increased dramatically over the life of the campaign with a surge of new likes, compared to preceding months. The campaign also encouraged a big uplift of first time donors in the following months.

“Join the Club” campaign exceeded all targets and was shortlisted for ‘Best Use of Digital’ at The Football League Awards 2013. Increased numbers by over 40%; Increased income by over 30%.

plymouth-argyle

 

Managed Plymouth University & Western Morning News’ £1m Regional Growth Fund. Attracted a further £3.9m fund ‘PWGF2’ to create further private sector jobs.

gain

Estimated £9.1m boost for Plymouth's economy; over 140,000 new visitors witnessed world class racing in a world class natural harbour.

americas-cup

Headlines for specialist expertise and growth up 63%; media coverage value up 48%; audience reached up by over 70%.

foot-anstey

Big uplift in direct bookings v 3rd party sites; ranked in Google top 10 for highly competitive golf searches; 125% increase in visits from golfers who weren't searching for St Mellion.

st-melion

 
 
 

FOOT ANSTEY

 
 
 
 

CORNWALL FARMERS

 
 
 
 

BOOTS

 
 
 
 

PLYMOUTH UNIVERSITY

 
 
 
 

ST LUKE'S HOSPICE

 
 
 
 

EPEUS CONSULTING

 
 
 
 

UNILEVER

 
 
 
 

CITIBANK

 
 
 
 

PLYMOUTH CITY COUNCIL

 
 
 
 

BIOVAULT FAMILY

 
 
 
 

DIAGEO

 
 
 
 

LEXIS NEXIS

 
 
 
 

DESTINATION PLYMOUTH

 
 
 
 

SIEMENS

 
 
 
 

QUICKSTORE

 
 
 
 
  • View all
  • Leadership team
  • Our community
  • Our Location
 
 
 

FUEL SUPPORT GLOBAL TREK FOR CHARITY more

Our Location

Steve Gyseman
BUSINESS DEVELOPMENT DIRECTOR

FUEL MD JOINS EXPERT PLYMOUTH UNIVERSITY PANEL more

Dave Smith
CREATIVE DIRECTOR

YOUNG ENTREPRENEURS FUELLED FOR FUTURE SUCCESS  more

Mark Ingrouille
CHAIRMAN

Martyn King
MANAGING DIRECTOR

Nikos Lemanis
PLANNING AND INSIGHTS DIRECTOR

 
 

+44(0)1752 426333

info@fuelcommunications.com

Fuel Communications Ltd, Officers Quarters,
Crownhill Fort, Plymouth, PL6 5BX

 
 

SOUTH WEST OFFICE

+44 (0)1752 426333

Officers Quarters, Crownhill Fort, Plymouth, PL6 5BX

(From East) Take M5 onto A38. When you arrive in Plymouth please exit at Manadon Roundabout and take the exit marked Derriford Hospital. When you take that exit, you’ll see signs for Crownhill Fort.

(From West) Continue along the A38 off the Tamar Bridge towards Manadon Roundabout. Take the exit marked Derriford Hospital. When you take that exit, you’ll see signs for Crownhill Fort.

DIRECTIONS ON GOOGLE
 

LONDON OFFICE

+44 (0)20 7520 7068

14 Rosebery Avenue, London, EC1R 4TD

Close to the heart of the city's financial, business and creative hubs, our London office is also located near Farringdon station, serving fast links to major transport hubs such as Gatwick Airport and St. Pancras International.

DIRECTIONS ON GOOGLE
 

See yourself as part of our growing team? We'd like to hear from you.
+44 (0)1752 426333 or info@fuelcommunications.com

Freelance PHP Web Developers for project-based contracts - contact Dave Smith for more information.

21.04.13

Freelance web and print designers for project-based contracts - contact Dave Smith sending work examples.

22.04.13