for your business
To succeed today, it’s all about fuelling demand. After all, brands in demand
are a company’s greatest asset - fuelling growth, profit, loyalty and passion.
In a cluttered new world where its a battle for engagement, we fuel demand by
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connecting consumers to our clients’ brands through clever market insights
and cross channel creative ideas.
The old school is dead. The fundamental relationship between consumers and brands has changed. Our focus is on Demand Creation. It’s what clients want and need to grow top line revenue.
Today's reality is that consumers and brands need to talk to one another. And for brands to succeed, they need to embrace, inﬂuence and direct the larger consumer conversation.
At Fuel we start with the consumer. Then connect them to brands.
Today, a key success factor is engaging customers in a challenging marketing environment. We are in a multi-channel world where consumers are in control and easily distracted.
To create Demand for our client's businesses we need to develop powerful and effective Demand Ideas. Our unique planning approach includes the Fuel Demand Links© and Fuel Interrogator© tools.
At Fuel we believe that marketing communication is not an artform. It is an investment. As an investment, it must deliver on meeting or exceeding our client's business goals.
The only criteria we use to measure our success is on delivering demand for our client's products and services.View next page
Charities need to work hard to compete for donors attention. St Luke's came to us to help develop a campaign that put them front of mind and motivated the citys less active donors to support them.
After a turbulent period in the clubs recent history Plymouth Argyle were keen to re-connect with their local community. The question was how could this best be done?
Our challenge was to create a conversation about a market that not many know about...
With the eyes of the world on Plymouth for the visit of Americas Cup World Series, the city needed to make the most of this golden opportunity - but how?
Foot Anstey - one of the largest law firms outside of London needed to boost awareness of its national capability.
Improve awareness of St Mellions entire offer and demonstrate tangible return on Investment following a £20m facilities investment by Crown Golf.
Charities need to compete hard for donors attention. St Luke's came to us to help develop an integrated campaign that put them front of mind and motivated the city's less active donors to gift time and money to St Luke’s rather than the ‘competition’.
After a testing time for the club, re-position Plymouth Argyle at the heart of the local community and re-launch their membership packages programme
As usual, we won a competitive pitch on the basis that we’d fuel demand for Biovault Family.
Our challenge was to create a conversation about a market that not many know about. Tricky but not impossible.
So we started by talking to over 300 expectant parents (nice job Nikos!) to understand their awareness and perception of umbilical cord blood banking.
Collaborate with multiple city and event stakeholders to communicate the arrival of the America’s Cup World Series event in Plymouth.
Maximise ROI on PR activity for ambitious UK regional law firm and boost awareness of its national capability.
Create demand for the Resort's entire offer, fuel online responses for its website, and generate direct bookings following a £20m facilities investment by Crown Golf.
To create meaningful engagement and motivate action, the 'Do Something' campaign employed radio, press, outdoor advertising, PR and social channels to drive the audience to Like their Facebook page, to use the Inspiration App and post content of them Doing Something for St Luke's.
Development of a creative brand language and membership packages with the fans at it's heart. An integrated marketing campaign to launch the packages ranging from online marketing, press advertising and PR.
Once we got the insight from the research (which we’re not going to share as it is a very competitive market), we developed an engaging cross channel strategy.
Usually we work with clients on changing the conversation around a brand – this was more about starting one in the market.
Create a unique creative personality for Plymouth's America Cup event. Develop in conjunction with Destination Plymouth an integrated creative campaign to boost visitors locally, nationally and overseas, whilst making sure the event grows the city's profile.
Less is more. Only communicate to demonstrate high value specialist expertise or corporate growth.
Development of a creative brand language and an integrated digital strategy, boosting search and social to gain data capture, direct bookings and engagement with the St Mellion brand.
Engagement with the St Luke's Facebook page increased dramatically over the life of the campaign with a surge of new likes, compared to preceding months. The campaign also encouraged a big uplift of first time donors in the following months.
“Join the Club” campaign exceeded all targets and was shortlisted for ‘Best Use of Digital’ at The Football League Awards. Increased numbers by over 40%; Increased income by over 30%.
- Increased enquires by 48.1%
- Increased sales by 131.6%
- Generated over over £50k in media coverage
- Social following up by 121.4%
Estimated £9.1m boost for Plymouth's economy; over 140,000 new visitors witnessed world class racing in a world class natural harbour.
Headlines for specialist expertise and growth up 63%; media coverage value up 48%; audience reached up by over 70%.
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BUSINESS DEVELOPMENT DIRECTOR
Fuel Communications Ltd, Officers Quarters,
Crownhill Fort, Plymouth, PL6 5BX
SOUTH WEST OFFICE
+44 (0)1752 426333
Officers Quarters, Crownhill Fort, Plymouth, PL6 5BX
(From East) Take M5 onto A38. When you arrive in Plymouth please exit at Manadon Roundabout and take the exit marked Derriford Hospital. When you take that exit, you’ll see signs for Crownhill Fort.
(From West) Continue along the A38 off the Tamar Bridge towards Manadon Roundabout. Take the exit marked Derriford Hospital. When you take that exit, you’ll see signs for Crownhill Fort.